Trip Planner

Willie Creek Pearls



Willie Creek Pearls is a Western Australian family business celebrating over 30 years of service excellence. They sustainably produce the best pearls in the world: Australian South Sea Pearls, and offer complete pearl experiences from shell to showroom. Their multi-award winning tours include the Willie Creek Pearl Farm Tour, Pearl Luggers, Helicopter flights, Live Pearl Harvests and much more. Willie Creek Pearls educate and inspire thousands of visitors each year to uncover the history, mystery and story of the Pearling industry.

From the magnificent Kimberley landscape to the array of things to see and do, a day at Willie Creek Pearl Farm is a must-do experience and one you will remember for years to come.

At selected tour times, guests can also enjoy a pre-booked lunch at Harvest Cafe (subject to seasonality). Lunch is served after the tour concludes. Please refer to the pre-booked lunch menu for options.

The Pearl Luggers museum captivates visitors with 150 years of unique maritime and pearling history. Showcasing some of the most valuable and rare pearling, diving and mother of pearl artifacts and archival footage, Pearl Luggers transports visitors back in time to an era of courageous men and women who lived a life of danger, fortune and adventure.

Willie Creek Pearls is owned and operated by the Banfield Family. The Banfield family moved to Broome in 1989, when Lord McAlpine was developing the town. They purchased Broome Buslines, and successfully developed it into a tour company offering coach tours throughout the Kimberley. After operating tours to Willie Creek, they acquired the Pearl Farm.

Since then they have expanded operations to include commercial pearling and the historical Pearl Luggers. Through these operations, they deliver an entertaining, memorable and complete pearl experience, providing an insight into the home and story behind the Pearl of Western Australia.

Location & Directions

  • PO Box 116

To Pearl Luggers:

Pearl Luggers is located in the heart of Chinatown at 31 Dampier Terrace, Broome.

To Willie Creek Pearl Farm:

To drive to Willie Creek Pearl Farm, travel out of Broome along the Broome Highway for 10km.

Turn left onto Cape Leveque Road.

Travel along Cape Leveque Road for 15km (the last 1km is unsealed).

Turn left onto Manari Road.

Travel along Manari Road for 5km.

Turn left onto Willie Creek Road, and travel along Willie Creek Road for 8km.

Follow the signs and red discs into the Willie Creek Pearl Farm.

Weather can affect access to the farm. Self-drive customers may be required to use our alternative blue track to access Willie Creek Pearl Farm, particularly during months from December through to April. Our bookings office will notify self-drive guests on the morning of their tour or at the time of booking. We recommend a 4WD due to high tides and rain occasionally affecting access to the Willie Creek Pearl Farm. All self-drive visitors are responsible for their own road safety. In the case of a bogged vehicle, onus is on the driver to resolve the issue.

Cancellation policy

Willie Creek Pearls endeavours to amend / alter bookings for individuals and groups however this cannot be guaranteed.

A minimum of 48 hours’ notice is required for bookings to be changed or cancelled at nil charge. Bookings cancelled within 48 hours may incur a 100% charge.

Cancellations of group bookings require a minimum of 7 days’ notice to avoid fees. Cancellation with less than 7 days’ notice may incur a 50% charge of the private tour price.

Changes to tours are subject to availability.